Last Updated: May 11, 2026
This Privacy Policy describes how AltaThera Pharmaceuticals, LLC (“AltaThera,” “we,” “us,” or “our”) collects, uses, and discloses information when you visit our websites including www.altathera.com and our product website, www.sotaloliv.com (collectively, the “Sites”). This policy also outlines your choices regarding your information.
AltaThera Pharmaceuticals, LLC
311 S Wacker Dr., Ste 6030
Chicago, IL 60606
Contact Us:
For questions or concerns regarding this Privacy Policy or our data practices, you may contact us at:
Email: customerservice@altathera.com
Website: www.altathera.com/contact
1. Information We Collect
We collect information directly from you when you interact with our Sites, as well as automatically as you navigate the Sites.
A. Information You Provide Directly to Us:
We collect information you voluntarily provide to us when you:
- Sign up for newsletters or email updates: Your email address, first name, last name, organization.
- Fill out contact or inquiry forms, or interact with our chatbot: Your first name, last name, email address, phone number, organization, and any other information you choose to provide in the message field.
- Engage with us on social media: Information from your social media profile if you interact with our social media accounts (e.g., through direct messages, comments, or shared content).
- Apply for a position: Information typically found on a resume, such as your contact information, employment history, and education.
- Provide feedback or participate in surveys: Any information you provide in your responses.
B. Information Collected Automatically:
When you visit our Sites, we automatically collect certain information about your device and Browse activity. This information may include:
- Log Data: Your Internet Protocol (IP) address, browser type, operating system, referring/exit pages, and dates/timestamps of your visit.
- Usage Information: Information about how you interact with our Sites, such as the pages you view, the links you click, and the time spent on certain pages.
- Device Information: Information about the device you use to access our Sites, including hardware model, unique device identifiers, and mobile network information.
C. Cookies and Tracking Technologies:
We use cookies and similar tracking technologies to collect information about your Browse activities. Cookies are small data files stored on your device that help us improve our Sites and your experience. We use:
- Google Analytics: To understand how users engage with our Sites, including traffic sources, user demographics, and content popularity. This helps us analyze and improve the performance of our Sites.
- Google AdWords (Conversion Tracking): To measure the effectiveness of our advertising campaigns and understand which ads lead to desired actions on our Sites.
- Google reCAPTCHA: To protect our forms and Sites from spam and abuse by distinguishing between human and automated access.
You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, disabling cookies may limit your ability to use certain features of our Sites.
2. How We Use Your Information
We use the information we collect for various purposes, including:
- To provide, maintain, and improve our Sites and services: Including troubleshooting, data analysis, testing, research, statistical, and survey purposes.
- To respond to your inquiries and requests: When you contact us through our forms or email.
- To send you marketing and promotional communications: If you have opted in to receive them, including newsletters, updates, and information about our products and services. You can opt out of these communications at any time.
- To personalize your experience: By understanding your preferences and tailoring content and offers to you.
- To conduct analytics and research: To understand how users interact with our Sites and to improve our content, products, and services.
- To monitor and analyze trends, usage, and activities: In connection with our Sites.
- To ensure the security and integrity of our Sites: Including preventing fraud and abuse and protecting against unauthorized access.
- To comply with legal obligations: Such as responding to lawful requests from public authorities.
3. How We Share Your Information
We do not sell your personal information. We may share your information in the following circumstances:
- With Third-Party Service Providers: We work with trusted third-party service providers who assist us in operating our Sites, conducting our business, and providing services to you. These providers include Google (for analytics and advertising), HubSpot (for marketing and CRM), and other IT and security service providers. These service providers are authorized to use your personal information only as necessary to provide these services to us and are contractually obligated to protect your information.
- For Legal Reasons: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or subpoena).
- To Protect Our Rights: We may disclose your information when we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person, or as evidence in legal proceedings in which we are involved.
- Business Transfers: In the event of a merger, acquisition, reorganization, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Sites of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.
- With Your Consent: We may share your information with your explicit consent or at your direction.
4. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
5. Data Security
We implement reasonable technical and organizational measures designed to protect your personal information from unauthorized access, use, alteration, and disclosure. However, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
6. Your Choices and Rights
You have certain rights regarding your personal information. Depending on your location and applicable law, these rights may include:
- Access: You have the right to request a copy of the personal information we hold about you.
- Correction/Rectification: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
- Deletion/Erasure: You have the right to request that we delete your personal information, subject to certain exceptions.
- Opt-Out of Marketing Communications: You can opt out of receiving marketing emails from us by following the unsubscribe instructions included in each email or by contacting us directly.
- Do Not Track: Our Sites do not currently respond to “Do Not Track” signals.
7. Children’s Privacy
Our Sites are not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under the age of 13, we will take reasonable steps to delete such information from our records.
8. Your California Privacy Rights (CCPA + CPRA Compliance)
If you are a California resident, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) provides you with specific rights regarding your personal information. These rights include:
- Right to Know: You have the right to request that we disclose to you the categories and specific pieces of personal information we have collected about you, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom we disclose personal information, and the categories of personal information that we sold or shared, and the categories of third parties to whom the personal information was sold or shared.
- Right to Delete: You have the right to request the deletion of your personal information that we have collected, subject to certain exceptions.
- Right to Correct Inaccurate Personal Information: You have the right to request the correction of inaccurate personal information we maintain about you.
- Right to Opt-Out of Sale or Sharing: AltaThera Pharmaceuticals does not sell or share your personal information as defined by the CCPA/CPRA.
- Right to Limit Use and Disclosure of Sensitive Personal Information: AltaThera Pharmaceuticals does not collect or process sensitive personal information in a way that would trigger this right.
- Right to Non-Discrimination: You have the right not to receive discriminatory treatment by us for the exercise of your CCPA/CPRA privacy rights.
To exercise these rights, please contact us at customerservice@altathera.com or by visiting www.altathera.com/contact. We will verify your request using information associated with your account, including your email address. You may also designate an authorized agent to make a request on your behalf. We will require the authorized agent to provide proof of their authorization.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on this page and indicate the “Last Updated” date at the top of the policy. We encourage you to review this Privacy Policy periodically for any changes. Your continued use of our Sites after the posting of changes constitutes your acceptance of such changes.